Better design, better experience
The design of physical space proves to have a significant, quantifiable impact on the quality of people’s experience.
Everyone is doing everything, everywhere
The traditional uses of space are blurring. People are working, eating, socializing, exercising, having fun, taking classes, and shopping everywhere.
Single-use spaces are becoming obsolete
People who do more than one activity in a place rate their experiences significantly higher and are more likely to report it as their “favorite place.”
Ignore social space at your peril
Places that support community and social connection perform better—from higher job satisfaction in the workplace, to a greater likelihood of recommendation for retail stores and public spaces.
In-between time isn’t wasted time
People who take time to reflect and unplug have better experiences, with direct business benefits: employees are more satisfied, and customers frequently end up making purchases despite not originally intending to do so. College campuses have a way of encouraging intellectual pursuits in different places by making better use of real estate by equipping in-between spaces. Adding wireless connectivity, comfortable seating, and room to spread out your work and almost any space becomes useful work space.
Technology matters, but not in the way you think
Technology may be more about impression than direct engagement— people see it as a powerful symbol of innovation.
The multipurpose space should be able to handle several forms of technology, just like any large lecture hall or classroom. Video, data, and electrical outlets should be spaced along the perimeter of the space, as well as at the edge of the stage. A sound system, video projection system, and cable and satellite capability also should be available. Also, operationally, users will need to know how to use the equipment properly.
Every place and space today is ultimately competing on the experience it delivers. As a new generation of consumers shifts spending and attention toward experience-based consumption, the need to deliver a differentiated experience has never been stronger. The human experience must be the driving force behind every element of a space—from the design of physical space to the qualities of interaction, expectation, and intention.
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