Our Exclusive ILMA Interview with Caterina Roiatti of @TRAstudio

Who is Caterina Roiatti?

Caterina Roiatti received her Doctor in Architecture Degree from the IUAV Istituto Universitario di Architettura di Venezia in Italy, she is a Fulbright Scholar and received in 1985 her Master in Architecture from Harvard, where she attended both the GSD, and the Harvard Business School. Prior to founding, in 1995, TRA studio together with her Partner Robert Traboscia, she worked in the modernist offices of Peter Forbes and Pei Cobb Freed and Partners, gained large scale experience at Kohn Pedersen Fox and worked on interiors and identity projects at Vignelli Associates.

She began her own practice in 1995 following a five year association with Mathias Thoerner Design where she was the project architect for several flagship stores worldwide and the coordinator for the branding programs. Having worked in fashion, she understands how, like couture, a well designed interior can empower and improve the user’s self-esteem. TRA studio Architecture pllc, founded in 1995, is the New York based firm led by Caterina Roiatti, AIA, an architect originally from Venice, and Robert Traboscia, an environmental designer and an artist.

For more information: Web Site  ; Facebook Page ; Instagram ; Twitter ; LinkedIn

ILMA INTERVIEW

When and why did you decide to become an Architect? 

My whole family were architects, as hard as the profession looked, they all loved it.  

What were some of the challenges of achieving your dream?

This profession presents a new challenge every day, but you get more confident with experience, in the beginning, it is much more difficult to believe that you will find the solution for the project you are working on. Architecture requires endurance, when you are young it is easier to panic.

Any memorable clients or project highlights? 

Always the first “big”, (or bigger), client: the New York Academy of Arts, after eighteen years they are still our Client!

How does your family support what you do? 

I work with my family, my husband is my partner.

How do Architects measure success?

Surviving first, followed by feeling in control, followed by having fun working.

What matters most to you in design? 

Longevity of our projects, timeless design.

What do you hope to achieve over the next 2 years? 5 years? 

I always think I will design a skyscraper, but really all projects are a challenge, so they are all good.

Who is your favorite Architect? Why? 

I like to look at Herzog de Meuron projects, they approach restoration and adaptive reuse with the same surprising solutions they employ when designing new buildings, yet they remain respectful of the context and historic structures. To me preservation/adaptive reuse is not a specialty, it is simply another aspect of design.

Do you have a coach or mentor?

I think you have to mentor yourself first, but my partner is really my most important mentor.

What is your favorite historic and modern (contemporary) project? Why? 

The last project we are working on, favorites come and go, depending on what I am preoccupied with at the moment.

Where do you see the profession going over the next few decades? 

My partner and I often marvel at the fact that architects are more and more needed, technology, sustainability, safety requirements, regulations make the profession more complex, which in turn gives responsibility but also control to architects. Other professions are becoming kind of obsolete, everybody can to a certain extent be their own photographer or graphic designer.

What type of technology do you see in the design and construction industries? 

We cannot design anything without 3D modeling, I think programs like Revit will be the norm soon for all disciplines.

Who / what has been your greatest influence in design? 

The eye of my partner Robert Traboscia, nothing goes out without his approval! In general, I am very curious and I look for new information and inspiration everywhere.

Which building or project type would you like to work on that you haven’t been part of yet? 

All, we do everything and get into all challenges. It is amazing how quickly you can become an expert in a new building type, but you always need great consultants. 

How do you hope to inspire / mentor the next generation of Architects? 

I would tell them that it can be exciting every day, not many professions can offer that, but if you want to make any real money you have to try to be part of the development process and invest in your own projects. Right now we are trying to get our first development project going, it is very exciting.

What advice would you give aspiring architects?

Study all subjects, you will need to know a little of everything.

What does Architecture mean to you? Lifestyle What is your design process? If you could not be an Architect, what would you be? What is your dream project? The next  What advice do you have for a future Executive leader? 

Executive thinking

What are three key challenges you face as a leader in business today and one trend you see in your industry? 

The first challenge is always to keep the studio financially healthy, we owe it our staff, the second is to recognize bad clients and the most important never do excellent work, not work you might not want to show! 

What one thing must an executive leader be able to do to be successful in the next 3 years? 

It takes longer than that to be successful 

What are some executive insights you have gained since you have been sitting in the executive leadership seat – or what is one surprise you have encountered as the world of business continues to morph as we speak? 

We are still a small studio, although we have been in business many years, we do learn every day, may be the most important lesson we learned is always strive for more control, not less. More involvement in your projects makes you more essential and, frankly, creates more opportunities for financial reward.

Final Thoughts on How to Be Successful? 

Are we that old that people see us as successful just because we have been around a long time? I always think someday we will grow up and truly finally be…

For more exclusive ILMA interviews click here.

We would love to hear from you on what you think about this post. We sincerely appreciate all your comments – and – if you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

Sincerely,
FRANK CUNHA III
I Love My Architect – Facebook

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Our Exclusive ILMA Interview with Tim Witzig of @PKSBArchitects

This week we have a great interview with Tim Witzig.  I had the pleasure of meeting Tim this year and we had a lengthy conversation.  I think you will be impressed with his take on the world of architecture and design.

About Tim Witzig

Tim Witzig, AIA, Principal at PKSB Architects, is known for his breadth of understanding.  He has played an instrumental role in the success of PKSB for almost two decades.

Mr. Witzig has overseen teams for numerous projects. His experience includes, public and private schools, religious spaces, residential interiors, personalized homes, commercial interiors and a history of projects with civic importance. He served as a designer and Project Manager for the interior renovations of the AIA award-winning Franklin, Mansfield and Shoreham Hotels in New York City.

He was responsible for directing fabrication for guest area upgrades, interior elements and furnishings for all three hotels. Mr. Witzig has also participated in the design and construction administration of the Physics Building Addition and Chemical Engineering and Biotechnology Research Building at the University of Virginia, refurbishments for the Joseph E. Seagram Company in New York, and customized hotel resort interiors for the Walt Disney World Company. Prior to joining PKSB in 1990, Mr. Witzig was a designer at Skidmore, Owings & Merrill with a team developing the first designs for Worldwide Plaza at Columbus Circle. His participation in designing and managing projects with various scales, local code requirements, and unique technical requirements has brought Mr. Witzig a broad understanding of the challenges our client’s face in realizing a project.

About the Firm

PKSB Architects was established in 1964 by Giovanni Pasanella. Celebrating over 50 years in practice, PKSB is recognized as an award-winning full-service firm with a long history of completing projects of every scale and scope. Our practice areas include academic, preservation, institutional, residential, hospitality, public housing, infrastructure, public art, civic memorials, and houses of worship. PKSB’s efforts have been recognized with numerous design awards, including the prestigious P/A Award and AIA honors on the local, state and national levels.

While PKSB’s practice has evolved since its first years as Pasanella + Klein Stolzman + Berg, a commitment to architecture that blends artistry, craft, and pragmatism has always defined its work. The firm has a modernist foundation, but does not rely on a set “PKSB style.” Rather, the needs of the client come first, and PKSB’s strength lies in its ability to create solutions that respond to the unique aspects of each client, program, and location.

“Since its founding in 1964, PKSB has distinguished itself as an innovative practice whose projects combine artistry, craft and pragmatism. A spirit of collaboration and a willingness to explore have been the hallmarks of the firm since its inception.”

When and why did you decide to become an Architect?     

High School age. Seemed to encompass all my interests when I listed them. Before those years I wanted to be a Disney Imagineer.

What were some of the challenges of achieving your dream?  

Math. Undergraduate math, calculus, trig were such failures. Cost of school, lived in a marginal neighborhood in St. Louis to keep my living costs low for a couple of undergraduate years. During grad school working during breaks, working in the library for a little cash in my pocket when I should have been in studio probably. The library that I worked in up at Columbia was the library devoted to library sciences…only… could not have been more boring.

Any memorable clients or project highlights?    

Bess Myerson, Miss America 1945. She made me laugh… not right away. You got the joke on the way home in the re-telling. She wanted a beautiful new modern sculptural stair in her NY apartment renovation. I did not get to design the stair but I watched the process and helped do the drawings for the shell of the apartment. I learned a lot working with her, and helping make presentations and seeing how all talented  people involved worked.

How does your family support what you do?   

They listen to my ranting. Patiently.

How do Architects measure success?  

I think, gladly, that measure is made on very large field. I think if one helps, no matter how small, to make a piece of the world a more beautiful or usable place with our buildings, cities, infrastructure… one is a success. If you enjoy it as well? Huge success.

What matters most to you in design? 

Constructability, utility, timelessness, passing on inspiration to the users in some way.

What do you hope to achieve over the next 2 years? 5 years? 

Focus and allow others to run with the balls.

Who is your favorite Architect? Why? 

I do not really have a favorite, but if pressed on just the Architect part and not the human being part, then Frank Lloyd Wright. He achieved a very warm and approachable transcendence with his own style. If you look up Architect in the dictionary, it would not be wrong to see his picture there I think.

Do you have a coach or mentor? 

A few. The founders of the Architecture firm I am a part of now, Henry Stolzman, and Wayne Berg would go day-by-day explaining the practice and business of Architecture. My current business partner Sherida Paulsen brings reality to my day dreams. Going way back to school days there was William B. Bricken and Leslie Laskey. The latter should me how you could live like a designer and get interested in everything.

What is your favorite historic and modern (contemporary) project? Why? 

That’s so hard there are so many on both ends. Villa Malaparte in Capri. and almost anything Louis Kahn did, Yale British Art, currently I keep looking at Tod Williams and Billie Tsien and their Kim & Tritton Residence Hall. Over and over I stare at that simple building. 2 story residential dorm building with no stairs or elevators inside. Genius.

Where do you see the profession going over the next few decades?  

I think it’s very exciting, and I think Architects or folks who know a thing or two about making buildings will be in high demand. I think the firms will get larger and folks within the firms will be specialized a bit more. I think Architecture as a defined terms will blur and blend into other things we use.

What type of technology do you see in the design and construction industries? 

The 3D modeling and Building Information Modeling and ability to bring that up zoom in to look at all of the “guts” anytime and anywhere,, well it is already happening now and it should just get better and more fun. I would like to see a dose of A.I. in some of the mundane and complex tasks we do, like crosschecking current rules, zoning, codes, that come into play. I would like a computer programmer take a crack at developing a “ArchAI” program that will compile a basic building envelope and create a set of drawings just off say 10 basic inputs or dimensions you give it.

Who / what has been your greatest influence in design? 

Failure.

Which building or project type would you like to work on that you haven’t been part of yet? 

I would love to work on a large community center or cultural icon like the 92Y (92nd Street Y)

How do you hope to inspire / mentor the next generation of Architects?  

You sit with them see what they are doing and ask questions? If there is something good there, progress or talent in a particular direction you help develop that and point them to something that they might find helpful or interesting based on the direction they are already heading in. You might point them in a direction where they might get un-stuck (if they share their sticking point). Then they come back and ask again.  Then the mentoring kind of begins.

What advice would you give aspiring architects (K-12)? College students? Graduates? 

Just keep swimming. Do not be afraid to ask questions. Do not be afraid to fail.

What does Architecture mean to you? 

Every time I get mad at it and curse it for being hard, or impossible it comes back, I see a beautiful building and I just think it’s great and there are so many talented people to watch and buildings to visit. I guess it’s just ingrained in there and I hope I can enjoy it as long as possible.

What is your design process? 

That is a hard question. It really depends. But Testing and Tossing is such a big part. I used to say do not draw more in the first half of the day that you cannot erase in the second half. Of course we don’t have to spend time erasing anymore, so we have more time for flipping stuff on its head and seeing what can be gained. One tries to list, develop or articulate the restraints, constraints and guiderails first so you can get to the design phase. Then the Testing and Tossing begins. I still believe in the old fashioned pin-up in a room and let the criticism flow.

If you could not be an Architect, what would you be? 

The animation thing I guess. It’s never too late to go to Hollywood. Yes it is I think.

What is your dream project?  

The Museum of the Tour de France. It must have views and a fantastic café. And banks of Zwifting set-up’s with a huge High Def screens floating in front of real glazed views.

What advice do you have for a future Executive leader? 

Help others succeed and then encourage and praise, daily if you can. Sit right across or next to someone at their desk for bit, avoid constant big meetings. Smaller ones. You do the leg work the big meeting might have made easier.

What are three key challenges you face as a leader in business today and one trend you see in your industry? 

Technology costs, Marketing. Managing cash flow. I see a trend in larger firms as an umbrella with smaller brands below     

What one thing must an executive leader be able to do to be successful in the next 3 years? 

Listen, stay positive, learn how people do what they do.

What are some executive insights you have gained since you have been sitting in the executive leadership seat – or what is one surprise you have encountered as the world of business continues to morph as we speak?  

Younger people are very creative in the way they work and use software. I think it’s important to “give in” and “give up” the ways one might have done something in the past. Even if those ways worked well before. Be willing to re-prioritize what you thought was important in how projects are realized and mananged.

Final Thoughts on How to Be Successful?   

Keep a sense of humor, laugh and value irony along the way. Take some time to enjoy the journey and not just the finish line. Realize everyone one else is trying to do the same thing, and help whenever you can. Each client is a chance to learn something new.

We would love to hear from you on what you think about this post. We sincerely appreciate all your comments – and – if you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

Sincerely,
FRANK CUNHA III
I Love My Architect – Facebook

Gift Ideas from ILMA


ILMA of the Week: Peter Eisenman

ILMA-EISENMAN

 

We would love to hear from you on what you think about this post.

We sincerely appreciate all your comments.If you like this post please share it with friends.

And feel free to contact us if you would like to discuss ideas for your next project!

Sincerely,

Frank Cunha III
I Love My Architect – Facebook

FC3 ARCHITECTURE+DESIGN, LLC
P.O. Box 335, Hamburg, NJ 07419
e-mail: fcunha@fc3arch.com
mobile: 201.681.3551
direct: 973.970.3551
fax: 973.718.4641
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Licensed in CT, DE, FL, MD NJ, NY, PA


Art or Architecture? “Cloud City” by Visual Artist Tomás Saraceno

Argentinean-born, Frankfurt-based visual artist Tomás Saraceno describes his newest installation, Cloud City, with whimsy and enthusiasm: It is a sundial, a giant solar barbecue, and a spacecraft, he insists.

Photo courtesy Metropolitan Museum of Art / © Hyla Skopitz
Click here to read the rest of the story.

We would love to hear from you on what you think about this post.  We sincerely appreciate all your comments.

If you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

Sincerely,
Frank Cunha III
I Love My Architect – Facebook

FC3 ARCHITECTURE+DESIGN, LLC
P.O. Box 335, Hamburg, NJ 07419
e-mail: fcunha@fc3arch.com
mobile: 201.681.3551
direct: 973.970.3551
fax: 973.718.4641
web: http://fc3arch.com
Licensed in NJ, NY, PA, DE, CT.


@SweetFix Photo Shoot for Z!nk Magazine – Slideshow

Marco Santini On Drums (Photo By Dee Portera : Edited by Frank Cunha III)

ZINK Magazine

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SWEET FIX
Tommy Walker – Vocals
Ivan Anderson – Guitar
Billy Sapanaro – Bass
Jeff Manian – Keyboard
Marco Santini – Drums

Fashion Designer: 
Jo Lion

Creative Director: 
Montgomery Frazier

Makeup Stylist: 
Dex Philip

Hair Stylist:
Lazarus Douvos 

All Photos taken by:
Dee Portera and Frank Cunha III

All Photos Edited by:
Frank Cunha III

Location: 
Ensemble Studio Theater, 2nd Floor
549 West 52nd Street, New York City

Still not satisfied, need more Sweet Fix????  Click here.

If you like this post please share it.

Sincerely,
Frank Cunha III
I Love My Architect – Facebook


Sweet Fix Photo Shoot for Z!nk Magazine – Teasers

ZINK Magazine

SWEET FIX
Tommy Walker – Vocals
Ivan Anderson – Guitar
Billy Sapanaro – Bass
Jeff Manian – Keyboard
Marco Santini – Drums

Fashion Designer: 
Jo Lion

Creative Director: 
Montgomery Frazier

Makeup Stylist: 
Dex Philip

Hair Stylist:
Lazarus Douvos 

All Photos taken by:
Dee Portera and Frank Cunha III

All Photos Edited by:
Frank Cunha III

Location: 
Ensemble Studio Theater, 2nd Floor
549 West 52nd Street, New York City

Still not satisfied, need more Sweet Fix????  Click here.

If you like this post please share it.

Sincerely,
Frank Cunha III
I Love My Architect – Facebook


Ghost Ship on the Hudson