Our Exclusive ILMA Interview Felicia Middleton @UrbanAesthetics

Felicia Middleton is an Architecture Design Professional, an Author, an EPA Certified Renovator and an Entrepreneur. She is the principal of Urban Aesthetics, LLC serving the Philadelphia metropolitan area.  She specializes in Residential and Commercial Architecture and Interior Design – both Renovations and New Construction – as well as Commercial and Residential Kitchens and Baths, Quality Assurance, Interior Material Specifications, Interior Commercial Design including Restaurants and Bars, Salons and Spas, Education and Church Facilities and Corporate Design and Retail Planning. She also provides Construction Administration and Construction Management services.

She can be found on social media by following these links: Instagram, Facebook, YouTube, Twitter, and on LinkedIn.

ILMA INTERVIEW

When and why did you decide to become an Architect?

At the young age of 15, while attending the Carver H.S. of Engineering and Science I took a drafting class and decided what I wanted to do as a career. I told a drafting teacher that I wanted to draw on computers. We had a drafting teacher who was very encouraging, named Mr. Avant. The students loved him so much because he would let us eat lunch with him in his drafting class and he had a genuine interest in each one of us. Sadly, he passed last year. I always wanted to thank him for his help and encouragement.

What were some of the challenges of achieving your dream?

College financing often was a challenge for me. My family had difficulties and paying for college became a struggle. I had to work many jobs while in college but I realize now that those jobs helped lay the framework for my future. Thank God for making it possible for me to overcome so many obstacles and pursue and achieve my dream.

Any memorable clients or project highlights?

Earlier in my career, I designed a Commissary Kitchen Warehouse and several cafeterias for the Vineland School District in Vineland, NJ. I learned so much from that project. I learned a lot about the operations of school food facilities. That learning process really reinforced how important the use of a building is in design and planning.

During that same time, I worked on many well-known food facility projects in casinos throughout the country. I found a design niche that I grew to love and still love over a decade later.

How does your family support what you do?

My immediate family supports me 100%. Especially my mother. She has been my biggest fan. My friends and family will often pass my name to others who may need my services. In addition, they support events and projects sponsored by my company, especially the community projects.

How do Architects measure success?

Many architects measure success via projects and achievements and the impact that they have on others. I would also add that success is measured by the way we are able to make a difference in our communities.

What matters most to you in design?

Safety, is extremely important to me, also function and aesthetics. Buildings are where we spend the majority of our time so they should be safe spaces that add to our well-being.

We would love to hear from you on what you think about this post. We sincerely appreciate all your comments – and – if you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

What do you hope to achieve over the next 2 years? 5 years?

Over the next two years I will focus on managing Urban Aesthetics projects while developing my own individual brand. Within 5 years I will have my brand developed in Food Facility Design and operate separately from Urban Aesthetics.

Who is your favorite Architect? Why?

I feel in our profession mentoring and inspiring is very important. Your life, work and values should inspire your followers. My favorite historical architect, Daniel Burnham’s life story is inspiring, his buildings are beautiful and he has written very inspiring quotes. I have used his quote as a motto for my business.

“Make no little plans; they have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone be a living thing, asserting itself with ever-growing insistency…”

My favorite current architects are my colleagues.

Do you have a coach or mentor?

I have a Business Coach but unfortunately, I do not currently have a mentor. I have been blessed with many mentors throughout my life and career and I have mentored many.

Mentoring relationships are not permanent. They end or change as we grow. I have desired to find a mentor for a couple of years but I have not been able to create the relationship.

The architect that I share an office with is probably the closest person to a mentor that I currently have. He is a senior on the architecture profession and he offers advice and gives advice when I ask. I have a great deal of respect for him.

What is your favorite historic and modern (contemporary) project? Why?

My favorite historic project is the Colosseum. The Colosseum is a grand structure located in Rome, Italy. It is beautiful and strong, representing the games that were performed for spectators. Amazingly, it has stood robust and tall for almost 2000 years.

My favorite modern building has changed a many ties over the last 20 years, as innovation, design and the environment surrounding me changes. Most recently, the Cira Center, in Philadelphia, has been a favorite. I love it because it stands a jewel above the surrounding buildings and it represented the expansion of our downtown to the other side of the Schuylkill River. An added bonus is that the building is green, LEED Certified.

Where do you see the profession going over the next few decades?

For a while, it seemed as if there was a decline in the profession but I have noticed a recent resurgence. I do believe there needs to be some liberation in the process involved in becoming an architect and function within the profession. I see the profession opening up to multiple careers, interchanging with architecture.

What type of technology do you see in the design and construction industries?

Virtual 3d Modeling is a form of technology that I have seen most recently. Virtual reality in design will help us communicate designs to clients who have difficulty understanding plans. In addition, advances in project management software helps to streamline the planning and construction processes.

Who / what has been your greatest influence in design?

The Green Movement has been my greatest influence in design. I became serious about environmental issues while in college and there I decided that it would have a big impact on my work. I worked for an environmental organization for a couple of years while in college and I learned so much. I added a few environment-centered courses while in college and

my senior internship included researching Brownfield’s Redevelopment. When I first entered the design world, eco-friendly design was not a large part of what we did. I was a bit discouraged at first but was reenergized in the early 2000’s when the green movement really started taking shape.

Which building or project type would you like to work on that you haven’t been part of yet?

A LEED project. My current burning desire is to participate on a LEED project.

How do you hope to inspire / mentor the next generation of Architects?

I will to continue mentoring our young people by explaining to them as many aspects of our work as I can, to help the understand all that is included and let them see that this profession has so much to offer, depending on what direction you wish to go. I will let them see that when you fall in love with your work, it can be very fulfilling. I hope to let them see that you can make a difference in your community and also the world while working in this field but you MUST find your way.

What advice would you give aspiring architects (K-12)? College students? Graduates?

Fall in love love with architecture and the profession if you want to succeed and endure the work. You will have to put your time in while working but be sure to learn more than what is expected.

What does Architecture mean to you?

Architecture is art in the form of function and use. We create structures that affect people physically and emotionally. We discover solutions to problems both spatially and creatively. I learned at a young age that I liked seeing how things come together. In architecture, part of your work is to develop the way a building comes together. At times we have to take a building apart to bring the desired project together.

What is your design process?

I follow a basic process:

  • Determining the client’s Gain an understanding of their situation (financial, time constraints and any limitations)
  • Preliminary Research – Code, Zoning, Needs of Use, Property,
  • Pre-Design – Discuss research findings, create
  • Design Development – Develop the concept into a more workable Additional research.
  • Coordinate with project team.
  • Complete

If you could not be an Architect, what would you be?

If I could not work in this great profession, I would be a writer. I guess I already am a writer. I have always excelled at writing. Writing is my second love, next to architecture. I have published 2 books, written for magazines and published several blogs. I absolutely love to write.

What is your dream project?

I have a strange desire to design a high-end Starbucks, similar to the project in progress in Chicago.

What advice do you have for a future Executive leader?

Take time to let things develop. Relish in the importance of being guided by others, mentors who can help you and your interests. You must share in your success, look to give to your fellow business colleagues. Develop a relationship with fellow business owners and remember that collaboration produces multiple wins. Work with partnerships, strategically develop partners with whom you can develop lasting business relationships.

What are three key challenges you face as a leader in business today and one trend you see in your industry?

Maintaining Momentum is a challenge that requires constant thought and planning. Moving to the next level while continuing a current pace is very important for success.

Keeping the needs of our community in focus while maintaining momentum is important and also challenging.

One trend I have seen in my industry, especially locally is the explosion of development within the inner city. It is similar to the Mc-Mansion boom we saw years ago.

What one thing must an executive leader be able to do to be successful in the next 3 years?

Remain relevant to society, business and your community. Offer a unique service that keeps the client as a focus.

What are some executive insights you have gained since you have been sitting in the executive leadership seat – or what is one surprise you have encountered as the world of business continues to morph as we speak?

I have learned that business is difficult and you have to extract emotion from the process or it will wear you out. I work in a creative profession but often the bottom line drives my work. I’ve read about and followed the lives of innovative leaders in business to inspire me, geniuses such as Steve Jobs. Although they are one-in-a million I you can be one, I can make a difference. I strive to learn as much as you can from these leaders, both good and bad and use their tools in my work.

Shark Tank may be entertaining but you can learn a lot watching that show. Learn where you can. Never stop educating yourself. Follow the rules.

A surprise I have encountered is the number of opportunities that are available for current and future business owners.

Final Thoughts on How to Be Successful?

Read as much as you can. Keep learning. Be honest, thankful and give back as much as possible. Follow the rules. To me, true success, being able to use the resources that you’ve been blessed with to bless someone else. Whether it is with your money, labor, knowledge, time, mentoring, etc.

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We would love to hear from you on what you think about this post. We sincerely appreciate all your comments – and – if you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

Sincerely,
FRANK CUNHA III
I Love My Architect – Facebook

Christmas Gift Ideas from ILMA

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Architecture Design and Industry Forecasts for 2018

Author: Taylor Young (December 2017)

Trends in the architecture and design industries can be used as predictors for the future, helping to create forecasts for what homeowners may be looking for in the years to come. Many industry influencers predict several new trends for 2018, including open floor plans, sustainable design, and Smart home features. Including any of these and the following trends into your work in 2018 is sure to have a big impact on client satisfaction.

Modified Wood

Eco-friendly design and sustainability have topped most home and business owner lists for the last several years, and forecasts for 2018 predict more of the same. This includes using materials, such as modified wood that are durable, low maintenance, and that have a very minimal impact on the environment.

Modified wood is created using a bio-based liquid on softwoods, rendering them harder and more durable than many popular hardwoods. Because softwoods are faster growing, they create a more sustainable product. And because the resulting material is so low maintenance, it doesn’t require a lot of upkeep, which makes it very attractive to busy homeowners who want style, but without the added maintenance costs.

Engineered Wood

For interiors, engineered hardwood, like that made by Nydree, is proving to be exceptionally popular as well. Engineered hardwoods have a thin, hardwood veneer over several layers of material, each facing a different direction. This layering produces a very stable floor that doesn’t react to moisture or humidity the way that solid hardwood floors do, so the material can be installed below grade, in bathrooms, or in other areas that don’t typically see hardwood.

Nydree takes the process a step further, infusing their floors with acrylic. The result is a beautiful, long lasting floor that doesn’t use as much hardwood as competitors, providing a better, more eco-friendly product that requires less maintenance and care. This meets the needs of two trends at once – the desire for sustainability in building materials, and the low maintenance care that most people want in their homes and offices.

Hardwood Plywood

Sustainability in design extends to all areas of the industry, right down to the hardwood used to build cabinets, panels, and furniture. Hardwood plywood, like Columbia Forest Products’ PureBond, contains no added urea-formaldehyde, and meets LEED standards

PureBond is a moisture resistant plywood that can be used anywhere a hardwood veneer is required. As homeowners become more conscious of what goes into their homes, by building with a better quality plywood, you can not only get better results, you can also meet consumer demands at every level.

Handmade Furniture

From a design standpoint, many features that homeowners are looking for include things like open floor plans, and furniture that can have multiple uses and purposes, particularly in smaller spaces. However, there is also an emphasis on quality. Homeowners want pieces for their homes which have history, interest, and depth that goes beyond the way that they look.

This may be why there is a trend toward handmade furniture pieces, such as Amish living room furniture. With classic lines and details, Amish furniture fits into many different styles of décor, including some modern designs. The furniture lines are clean, with little ornate or decorative detailing, which makes them an ideal fit for many homes, particularly in busy households where low maintenance and durability are preferred.

Oversized Tile

Along with open floor plans, comes the need for a single flooring that can extend from one end of the home to another without interruption. Hardwood is a popular choice for many homes, but in modern and contemporary style settings, there is also a trend toward tile, particularly oversized porcelain tiles in a variety of textures.

Oversized tiles that are larger than 18-inches have fewer grout joints to deal with, which makes less of a grid on the floor. This in turn creates a clean, open appearance that works well with the trend toward open floor plans. Porcelain tile in particular is easy to care for and durable – it doesn’t require special cleaners or sealing and is unlikely to chip or crack. It also comes in a wide range of styles and finishes, including those that mimic the look of metal, glass, and even fabric, so it’s possible to find a tile that will complement any style or design.

Look to the Future with Today’s Trends

Trends help point the way toward what’s going to be popular or sought after in the coming years. That’s why so many industry influencers are careful to broadcast what they see as the next big thing. If you’re looking for ways to increase client satisfaction in the coming year, consider incorporating any of these forecast materials or designs into your work in 2018. Look for sustainable, durable, and low maintenance style and materials to help capture industry ideals today and tomorrow.

We would love to hear from you on what you think about this post. We sincerely appreciate all your comments – and – if you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

Sincerely,
FRANK CUNHA III
I Love My Architect – Facebook