[Repost] Social Media: Making it Work

Social Media: Making it Work
By Jane Frederick, AIA, LEED AP

Photo by Frank Cunha III

Everyone has heard about Social Media but some might wonder if it is right for their firm. Traditional marketing methods include attending weekly Rotary or Chamber of Commerce meetings, sponsoring non-profit or trade show events, and entering award competitions for that third party validation. Social Media marketing does not take the place of your traditional marketing methods—you still need to get out of your office and meet people—but Social Media expands your reach. Social media builds communities of people with shared interests, with a focus on networking and conversation. Before you start you need to identify precise, measurable objectives to obtain your goal. Identifying your objectives for social media is critical. If you are just on Facebook and Twitter because everyone else is, you might have some interesting conversations while you waste a lot of time.

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