Our Exclusive ILMA Interview with Caterina Roiatti of @TRAstudio

Who is Caterina Roiatti?

Caterina Roiatti received her Doctor in Architecture Degree from the IUAV Istituto Universitario di Architettura di Venezia in Italy, she is a Fulbright Scholar and received in 1985 her Master in Architecture from Harvard, where she attended both the GSD, and the Harvard Business School. Prior to founding, in 1995, TRA studio together with her Partner Robert Traboscia, she worked in the modernist offices of Peter Forbes and Pei Cobb Freed and Partners, gained large scale experience at Kohn Pedersen Fox and worked on interiors and identity projects at Vignelli Associates.

She began her own practice in 1995 following a five year association with Mathias Thoerner Design where she was the project architect for several flagship stores worldwide and the coordinator for the branding programs. Having worked in fashion, she understands how, like couture, a well designed interior can empower and improve the user’s self-esteem. TRA studio Architecture pllc, founded in 1995, is the New York based firm led by Caterina Roiatti, AIA, an architect originally from Venice, and Robert Traboscia, an environmental designer and an artist.

For more information: Web Site  ; Facebook Page ; Instagram ; Twitter ; LinkedIn

ILMA INTERVIEW

When and why did you decide to become an Architect? 

My whole family were architects, as hard as the profession looked, they all loved it.  

What were some of the challenges of achieving your dream?

This profession presents a new challenge every day, but you get more confident with experience, in the beginning, it is much more difficult to believe that you will find the solution for the project you are working on. Architecture requires endurance, when you are young it is easier to panic.

Any memorable clients or project highlights? 

Always the first “big”, (or bigger), client: the New York Academy of Arts, after eighteen years they are still our Client!

How does your family support what you do? 

I work with my family, my husband is my partner.

How do Architects measure success?

Surviving first, followed by feeling in control, followed by having fun working.

What matters most to you in design? 

Longevity of our projects, timeless design.

What do you hope to achieve over the next 2 years? 5 years? 

I always think I will design a skyscraper, but really all projects are a challenge, so they are all good.

Who is your favorite Architect? Why? 

I like to look at Herzog de Meuron projects, they approach restoration and adaptive reuse with the same surprising solutions they employ when designing new buildings, yet they remain respectful of the context and historic structures. To me preservation/adaptive reuse is not a specialty, it is simply another aspect of design.

Do you have a coach or mentor?

I think you have to mentor yourself first, but my partner is really my most important mentor.

What is your favorite historic and modern (contemporary) project? Why? 

The last project we are working on, favorites come and go, depending on what I am preoccupied with at the moment.

Where do you see the profession going over the next few decades? 

My partner and I often marvel at the fact that architects are more and more needed, technology, sustainability, safety requirements, regulations make the profession more complex, which in turn gives responsibility but also control to architects. Other professions are becoming kind of obsolete, everybody can to a certain extent be their own photographer or graphic designer.

What type of technology do you see in the design and construction industries? 

We cannot design anything without 3D modeling, I think programs like Revit will be the norm soon for all disciplines.

Who / what has been your greatest influence in design? 

The eye of my partner Robert Traboscia, nothing goes out without his approval! In general, I am very curious and I look for new information and inspiration everywhere.

Which building or project type would you like to work on that you haven’t been part of yet? 

All, we do everything and get into all challenges. It is amazing how quickly you can become an expert in a new building type, but you always need great consultants. 

How do you hope to inspire / mentor the next generation of Architects? 

I would tell them that it can be exciting every day, not many professions can offer that, but if you want to make any real money you have to try to be part of the development process and invest in your own projects. Right now we are trying to get our first development project going, it is very exciting.

What advice would you give aspiring architects?

Study all subjects, you will need to know a little of everything.

What does Architecture mean to you? Lifestyle What is your design process? If you could not be an Architect, what would you be? What is your dream project? The next  What advice do you have for a future Executive leader? 

Executive thinking

What are three key challenges you face as a leader in business today and one trend you see in your industry? 

The first challenge is always to keep the studio financially healthy, we owe it our staff, the second is to recognize bad clients and the most important never do excellent work, not work you might not want to show! 

What one thing must an executive leader be able to do to be successful in the next 3 years? 

It takes longer than that to be successful 

What are some executive insights you have gained since you have been sitting in the executive leadership seat – or what is one surprise you have encountered as the world of business continues to morph as we speak? 

We are still a small studio, although we have been in business many years, we do learn every day, may be the most important lesson we learned is always strive for more control, not less. More involvement in your projects makes you more essential and, frankly, creates more opportunities for financial reward.

Final Thoughts on How to Be Successful? 

Are we that old that people see us as successful just because we have been around a long time? I always think someday we will grow up and truly finally be…

For more exclusive ILMA interviews click here.

We would love to hear from you on what you think about this post. We sincerely appreciate all your comments – and – if you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

Sincerely,
FRANK CUNHA III
I Love My Architect – Facebook


Our Exclusive ILMA Interview with Matthew B. Jarmel, AIA, MBA of @JarmelKizel

Mr. Jarmel is an Architect, Real Estate Developer, Renewable Energy Enthusiast, Entrepreneur and Owner of Jarmel Kizel Architects and Engineers Inc.

He received a Bachelors of Architecture from NJIT in 1990 and an MBA from Rutgers University in 1994. He can be found online at the following social media sites: LinkedIn, Facebook and Twitter.

About the Firm

Since the firm’s founding in 1975, Jarmel Kizel has worked its way from the inside out; originally concentrating on the interior design of corporate offices and since has grown into a full-service Architectural, Engineering, and Interior Design firm that provides a single point of accountability for all aspects of design services. The firm’s size and abilities enable it to handle a broad spectrum of projects while allowing the principals to put their seal on every one. With in-house Civil, Structural, Mechanical, Electrical, Plumbing and Fire Protection Engineering, clients can look to Jarmel Kizel to have all aspects of their projects designed and managed by one firm.

Today the firm provides a unique service platform that provides a single point of accountability for architectural and engineering services formatted to assist clients with managing their project’s design needs from site design and land entitlements to building design through construction oversight.

ILMA INTERVIEW

When and why did you decide to become an Architect?     

I knew when I was in Junior High School that I wanted to become an architect.  I grew up in the industry in that my father is a commercial interior designer, he actually founded our firm in 1975, and I was exposed to design and construction at a very early age.  My dad totally remodeled our home and he had my brother Richard, who is a civil engineer and partner in our firm, and myself helping and working with tools. 

What were some of the challenges of achieving your dream?  

The architectural and engineering industry can be very rewarding.  There is tremendous emotional fulfillment to see your ideas first take shape on paper and then through construction.  I take great pride driving by a building our firm has designed and saying we did that.  Despite the rewards the business of architecture can be very difficult.  Our industry is first hit by a recession, hardest hit and usually the last to recover.   One of the greatest challenges of working in the profession is learning how to batten down the hatches and weather the economic storms when they come. 

Any memorable clients or project highlights?  

I have many projects I am proud of many clients that I respect and that have become good friends and even partners over the years.  Some of the more notable projects I have worked on include designing the Bear Stearns Campus in Whippany, NJ.  This project was developed over years and ultimately included approximately 700,000 sf of office and data center space in five buildings, two of which we designed and the rest we designed major renovations to.  Unfortunately Bear Stearns does not exist anymore but the campus is still there.  We also were fortunate to design the first major redevelopment project in Plainfield, NJ where we designed four buildings for the Union County Improvement Authority that included a 100,000 sf office building, two retail buildings totaling 40,000 sf and a parking structure.   This project acted as a catalyst for new development in the city.   Over the last several years the firm has been very active in NYC designing many mixed use large scale projects, we have a 17 story building under construction in Queens right now.   One of my most memorable clients is The Learning Experience.   The Learning Experience is a national and soon to be international brand of child development centers.  We designed their first center 16 years ago and have since completed over 200 projects throughout the country for them.  Because of the volume of projects we have completed for them, about 70 in NJ alone, I gained tremendous experience in land entitlements and have become an expert in land entitlement strategy.

How does your family support what you do?    

The creative process can be very time consuming, running a business and being creative magnifies the time required to be an architect.  Some days I leave the house at 7 and if I have a hearing don’t get home until midnight.   Other times I am hopping on an airplane and away overnight.   My family is supportive in that they understand the taxing requirements of the job.   With that said everything I do is for my family.  So I make sure my wife and children get the attention they need from me and we plan as much quality time as possible.

How do Architects measure success?     

Some might say you measure the success of an architect by the quality and aesthetic of the buildings he or she designs, or by how much wealth and fame they have obtained.  To me a successful architect you have to be a strong leader, a strong communicator and be able to balance the aesthetic and technical issues of a building’s design all while understanding the functional and economical goals of your client.  The architect that can achieve this can become successful.  Ultimately success is measured by obtaining the respect of your peers, clients and even contractors in the industry.  

What matters most to you in design?      

Achieving my clients goals of function and budget while creating a building that is safe and attractive.   

What do you hope to achieve over the next 2 years? 5 years?  

Our firm has developed strong skills in real estate development which include land entitlements and real estate economics.   Many times we set the strategy for how to present a project to planning and zoning boards, explain the process to our clients and even their attorneys, advise on PILOT and other incentives, building valuation and assist in making introduction to equity investors and lenders.   These skills make us stand out from our competitors but not necessarily obtain higher fees.  Our goal for the next 2 to 5 years is to expand our Real Estate Advisory services to create additional revenue as a “Fee Developer” and on our own development account.

Who is your favorite Architect? Why?     

I respect the design styles of many current and historic architects.  I am a big fan of the Chicago School and of those architects Louis Sullivan is probably my favorite.  I like this style for the buildings of the time were the first commercial buildings and first to break away from using ancient detailing by employing and emphasizing technology in design.

Do you have a coach or mentor?

I do not have a specific coach or mentor but I like to bounce ideas off of my team, clients and friends.  

What is your favorite historic and modern (contemporary) project? Why?  

My favorite historic building is the Roman Pantheon.  It was built around 113 AD and has the largest unreinforced concrete dome ever made which has a giant hole in the center that allows the sun and the moon to shine in along with the rain.  It still stands 2000 years later.  The Romans were great builders, they invented concrete, experimented with reinforcing concrete with brass chains and even developed zoning rules and regulations.   As far as contemporary buildings there are so many that I love.   I lean towards high rise sky scrapers

Where do you see the profession going over the next few decades?

Although new technologies are implemented in the profession and we go through these stages where we preach design build vs a separation between design and construction professionals the industry has not changed much in my career.  I find it interesting that Ayn Rand’s “The Fountainhead” which was written in the 40’s and takes place in the 20’s and uses the architectural industry as a back story to promoting her political views speaks to many of the same type of players and issues in the industry today.  There are developers, contractors, politicians and architects.  There are residential, public and commercial buildings and she even tackles issues such as affordable housing.  All the same issues we deal with today.   I do not see major changes in the business of the profession.  Although I do see major technical influences which will affect the way we design and build buildings.  There is a robot that lays brick now.  I think as the world gets smaller through technology building codes and licensing laws will become more standardized.

What type of technology do you see in the design and construction industries?

The use of BIM is becoming the most prevalent tool used in the design of buildings.  It allows architects and engineers to work in 3 dimensions, quickly and efficiently to improve coordination and actually see the building take shape on the screen.  Despite my comment about the brick laying robot above most construction is still done with heavy machinery and by hand.  However, technology has taken over the management of projects from creating schedules, to tracking financing and creating a database of information.  

Who / what has been your greatest influence in design?      

This answer may seem odd to most architects but my great influence in design arrives from an understanding of real estate economics tied to a building’s function and economics.   When a student at NJIT I took an elective in real estate development.  It was taught by a gentleman who ran the development arm of a now defunct savings and loan so we will allow him to remain nameless.  However, he was very influential in that he said he hated architects and found them to be a necessary evil in the process because the law forced them on him to use.  Obviously, this got most of the students in the class upset but I wanted to know why he felt that way.  He thought that architects only cared about what the building looked like and had no understanding or really care for what it might cost to build, what’s its function was to be or how it generated revenue for its owners.  He introduced me to the business side of why clients build in the first place.  This motivated me to go on and obtain an MBA with a concentration in real estate development and urban land use after architectural school.  I feel that the business education in conjunction with my architectural education make me a stronger architect and have been the most influential on my design.

Which building or project type would you like to work on that you haven’t been part of yet?     

I have been fortunate to work on almost any type of commercial project.  I would like to be exposed to more hospitality projects.

How do you hope to inspire / mentor the next generation of Architects?   

I hope to mentor the next generation of architects in a way that they can understand the business goals of the client and why they are building so that they can better respond to the client’s needs I also want to mentor them to be strong leaders and great communicators.

What advice would you give aspiring architects (K-12)? College students? Graduates?

I would advise them to not only pursue their dream of designing buildings but to learn about the profession as a whole, to learn about the process of becoming an architect and career choices in the industry.  When I was in school no one told me how to become a licensed architect I had to figure it out on my own.

What does Architecture mean to you?     

It is my profession, it is my life!

What is your design process?     

First understand the client’s program goals and budget, then study the site and zoning constraints, roll up my sleeves and dive in.

If you could not be an Architect, what would you be?     

A civil engineer and or real estate developer.

What is your dream project?     

A really tall building in a major city that becomes a landmark for years to come.  If I can be a partner in its ownership even better.

What advice do you have for a future Executive leader?     

Respect and care about the people you are leading, be kind but stern.

What are three key challenges you face as a leader in business today and one trend you see in your industry?     

All challenges revolve around people.  First finding qualified people, there is a tremendous shortage of qualified architects and engineers, second finding people that can see the big picture first before the crawl into the details and finally finding people that can communicate effectively.   As far as trends see my answer to where I see the industry going above

What one thing must an executive leader be able to do to be successful in the next 3 years?      

I am optimistic that we are at the beginning of a sustainable economic growth period.  This will provide many of us with significant projects to choose from and an even more challenging labor shortage.  An executive leader will need to be able to recruit talent and keep them motivated to stay.

What are some executive insights you have gained since you have been sitting in the executive leadership seat – or what is one surprise you have encountered as the world of business continues to morph as we speak?     

I do not know if I am any smarter today at 50 then I was when I got out of school in my early 20’s what I have gained is life experience.  The most important lesson is that people will surprise you. Some will impress you, some will disappoint you, some will be loyal and others not.  I have seen some crazy things happen some good and some bad.   Just when I think I have seen everything someone surprises me. 

Final Thoughts on How to Be Successful?      

Learn your trade, be good at and then learn to be a good communication and leader and business person.

For more exclusive ILMA interviews click here.

We would love to hear from you on what you think about this post. We sincerely appreciate all your comments – and – if you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

Sincerely,
FRANK CUNHA III
I Love My Architect – Facebook

Gift Ideas from ILMA


Our Exclusive ILMA Interview with Tim Witzig of @PKSBArchitects

This week we have a great interview with Tim Witzig.  I had the pleasure of meeting Tim this year and we had a lengthy conversation.  I think you will be impressed with his take on the world of architecture and design.

About Tim Witzig

Tim Witzig, AIA, Principal at PKSB Architects, is known for his breadth of understanding.  He has played an instrumental role in the success of PKSB for almost two decades.

Mr. Witzig has overseen teams for numerous projects. His experience includes, public and private schools, religious spaces, residential interiors, personalized homes, commercial interiors and a history of projects with civic importance. He served as a designer and Project Manager for the interior renovations of the AIA award-winning Franklin, Mansfield and Shoreham Hotels in New York City.

He was responsible for directing fabrication for guest area upgrades, interior elements and furnishings for all three hotels. Mr. Witzig has also participated in the design and construction administration of the Physics Building Addition and Chemical Engineering and Biotechnology Research Building at the University of Virginia, refurbishments for the Joseph E. Seagram Company in New York, and customized hotel resort interiors for the Walt Disney World Company. Prior to joining PKSB in 1990, Mr. Witzig was a designer at Skidmore, Owings & Merrill with a team developing the first designs for Worldwide Plaza at Columbus Circle. His participation in designing and managing projects with various scales, local code requirements, and unique technical requirements has brought Mr. Witzig a broad understanding of the challenges our client’s face in realizing a project.

About the Firm

PKSB Architects was established in 1964 by Giovanni Pasanella. Celebrating over 50 years in practice, PKSB is recognized as an award-winning full-service firm with a long history of completing projects of every scale and scope. Our practice areas include academic, preservation, institutional, residential, hospitality, public housing, infrastructure, public art, civic memorials, and houses of worship. PKSB’s efforts have been recognized with numerous design awards, including the prestigious P/A Award and AIA honors on the local, state and national levels.

While PKSB’s practice has evolved since its first years as Pasanella + Klein Stolzman + Berg, a commitment to architecture that blends artistry, craft, and pragmatism has always defined its work. The firm has a modernist foundation, but does not rely on a set “PKSB style.” Rather, the needs of the client come first, and PKSB’s strength lies in its ability to create solutions that respond to the unique aspects of each client, program, and location.

“Since its founding in 1964, PKSB has distinguished itself as an innovative practice whose projects combine artistry, craft and pragmatism. A spirit of collaboration and a willingness to explore have been the hallmarks of the firm since its inception.”

When and why did you decide to become an Architect?     

High School age. Seemed to encompass all my interests when I listed them. Before those years I wanted to be a Disney Imagineer.

What were some of the challenges of achieving your dream?  

Math. Undergraduate math, calculus, trig were such failures. Cost of school, lived in a marginal neighborhood in St. Louis to keep my living costs low for a couple of undergraduate years. During grad school working during breaks, working in the library for a little cash in my pocket when I should have been in studio probably. The library that I worked in up at Columbia was the library devoted to library sciences…only… could not have been more boring.

Any memorable clients or project highlights?    

Bess Myerson, Miss America 1945. She made me laugh… not right away. You got the joke on the way home in the re-telling. She wanted a beautiful new modern sculptural stair in her NY apartment renovation. I did not get to design the stair but I watched the process and helped do the drawings for the shell of the apartment. I learned a lot working with her, and helping make presentations and seeing how all talented  people involved worked.

How does your family support what you do?   

They listen to my ranting. Patiently.

How do Architects measure success?  

I think, gladly, that measure is made on very large field. I think if one helps, no matter how small, to make a piece of the world a more beautiful or usable place with our buildings, cities, infrastructure… one is a success. If you enjoy it as well? Huge success.

What matters most to you in design? 

Constructability, utility, timelessness, passing on inspiration to the users in some way.

What do you hope to achieve over the next 2 years? 5 years? 

Focus and allow others to run with the balls.

Who is your favorite Architect? Why? 

I do not really have a favorite, but if pressed on just the Architect part and not the human being part, then Frank Lloyd Wright. He achieved a very warm and approachable transcendence with his own style. If you look up Architect in the dictionary, it would not be wrong to see his picture there I think.

Do you have a coach or mentor? 

A few. The founders of the Architecture firm I am a part of now, Henry Stolzman, and Wayne Berg would go day-by-day explaining the practice and business of Architecture. My current business partner Sherida Paulsen brings reality to my day dreams. Going way back to school days there was William B. Bricken and Leslie Laskey. The latter should me how you could live like a designer and get interested in everything.

What is your favorite historic and modern (contemporary) project? Why? 

That’s so hard there are so many on both ends. Villa Malaparte in Capri. and almost anything Louis Kahn did, Yale British Art, currently I keep looking at Tod Williams and Billie Tsien and their Kim & Tritton Residence Hall. Over and over I stare at that simple building. 2 story residential dorm building with no stairs or elevators inside. Genius.

Where do you see the profession going over the next few decades?  

I think it’s very exciting, and I think Architects or folks who know a thing or two about making buildings will be in high demand. I think the firms will get larger and folks within the firms will be specialized a bit more. I think Architecture as a defined terms will blur and blend into other things we use.

What type of technology do you see in the design and construction industries? 

The 3D modeling and Building Information Modeling and ability to bring that up zoom in to look at all of the “guts” anytime and anywhere,, well it is already happening now and it should just get better and more fun. I would like to see a dose of A.I. in some of the mundane and complex tasks we do, like crosschecking current rules, zoning, codes, that come into play. I would like a computer programmer take a crack at developing a “ArchAI” program that will compile a basic building envelope and create a set of drawings just off say 10 basic inputs or dimensions you give it.

Who / what has been your greatest influence in design? 

Failure.

Which building or project type would you like to work on that you haven’t been part of yet? 

I would love to work on a large community center or cultural icon like the 92Y (92nd Street Y)

How do you hope to inspire / mentor the next generation of Architects?  

You sit with them see what they are doing and ask questions? If there is something good there, progress or talent in a particular direction you help develop that and point them to something that they might find helpful or interesting based on the direction they are already heading in. You might point them in a direction where they might get un-stuck (if they share their sticking point). Then they come back and ask again.  Then the mentoring kind of begins.

What advice would you give aspiring architects (K-12)? College students? Graduates? 

Just keep swimming. Do not be afraid to ask questions. Do not be afraid to fail.

What does Architecture mean to you? 

Every time I get mad at it and curse it for being hard, or impossible it comes back, I see a beautiful building and I just think it’s great and there are so many talented people to watch and buildings to visit. I guess it’s just ingrained in there and I hope I can enjoy it as long as possible.

What is your design process? 

That is a hard question. It really depends. But Testing and Tossing is such a big part. I used to say do not draw more in the first half of the day that you cannot erase in the second half. Of course we don’t have to spend time erasing anymore, so we have more time for flipping stuff on its head and seeing what can be gained. One tries to list, develop or articulate the restraints, constraints and guiderails first so you can get to the design phase. Then the Testing and Tossing begins. I still believe in the old fashioned pin-up in a room and let the criticism flow.

If you could not be an Architect, what would you be? 

The animation thing I guess. It’s never too late to go to Hollywood. Yes it is I think.

What is your dream project?  

The Museum of the Tour de France. It must have views and a fantastic café. And banks of Zwifting set-up’s with a huge High Def screens floating in front of real glazed views.

What advice do you have for a future Executive leader? 

Help others succeed and then encourage and praise, daily if you can. Sit right across or next to someone at their desk for bit, avoid constant big meetings. Smaller ones. You do the leg work the big meeting might have made easier.

What are three key challenges you face as a leader in business today and one trend you see in your industry? 

Technology costs, Marketing. Managing cash flow. I see a trend in larger firms as an umbrella with smaller brands below     

What one thing must an executive leader be able to do to be successful in the next 3 years? 

Listen, stay positive, learn how people do what they do.

What are some executive insights you have gained since you have been sitting in the executive leadership seat – or what is one surprise you have encountered as the world of business continues to morph as we speak?  

Younger people are very creative in the way they work and use software. I think it’s important to “give in” and “give up” the ways one might have done something in the past. Even if those ways worked well before. Be willing to re-prioritize what you thought was important in how projects are realized and mananged.

Final Thoughts on How to Be Successful?   

Keep a sense of humor, laugh and value irony along the way. Take some time to enjoy the journey and not just the finish line. Realize everyone one else is trying to do the same thing, and help whenever you can. Each client is a chance to learn something new.

We would love to hear from you on what you think about this post. We sincerely appreciate all your comments – and – if you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

Sincerely,
FRANK CUNHA III
I Love My Architect – Facebook

Gift Ideas from ILMA


Our Exclusive ILMA Interview with Felicia Middleton @UrbanAesthetics

Felicia Middleton is an Architecture Design Professional, an Author, an EPA Certified Renovator and an Entrepreneur. She is the principal of Urban Aesthetics, LLC serving the Philadelphia metropolitan area.  She specializes in Residential and Commercial Architecture and Interior Design – both Renovations and New Construction – as well as Commercial and Residential Kitchens and Baths, Quality Assurance, Interior Material Specifications, Interior Commercial Design including Restaurants and Bars, Salons and Spas, Education and Church Facilities and Corporate Design and Retail Planning. She also provides Construction Administration and Construction Management services.

She can be found on social media by following these links: Instagram, Facebook, YouTube, Twitter, and on LinkedIn.

ILMA INTERVIEW

When and why did you decide to become an Architect?

At the young age of 15, while attending the Carver H.S. of Engineering and Science I took a drafting class and decided what I wanted to do as a career. I told a drafting teacher that I wanted to draw on computers. We had a drafting teacher who was very encouraging, named Mr. Avant. The students loved him so much because he would let us eat lunch with him in his drafting class and he had a genuine interest in each one of us. Sadly, he passed last year. I always wanted to thank him for his help and encouragement.

What were some of the challenges of achieving your dream?

College financing often was a challenge for me. My family had difficulties and paying for college became a struggle. I had to work many jobs while in college but I realize now that those jobs helped lay the framework for my future. Thank God for making it possible for me to overcome so many obstacles and pursue and achieve my dream.

Any memorable clients or project highlights?

Earlier in my career, I designed a Commissary Kitchen Warehouse and several cafeterias for the Vineland School District in Vineland, NJ. I learned so much from that project. I learned a lot about the operations of school food facilities. That learning process really reinforced how important the use of a building is in design and planning.

During that same time, I worked on many well-known food facility projects in casinos throughout the country. I found a design niche that I grew to love and still love over a decade later.

How does your family support what you do?

My immediate family supports me 100%. Especially my mother. She has been my biggest fan. My friends and family will often pass my name to others who may need my services. In addition, they support events and projects sponsored by my company, especially the community projects.

How do Architects measure success?

Many architects measure success via projects and achievements and the impact that they have on others. I would also add that success is measured by the way we are able to make a difference in our communities.

What matters most to you in design?

Safety, is extremely important to me, also function and aesthetics. Buildings are where we spend the majority of our time so they should be safe spaces that add to our well-being.

We would love to hear from you on what you think about this post. We sincerely appreciate all your comments – and – if you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

What do you hope to achieve over the next 2 years? 5 years?

Over the next two years I will focus on managing Urban Aesthetics projects while developing my own individual brand. Within 5 years I will have my brand developed in Food Facility Design and operate separately from Urban Aesthetics.

Who is your favorite Architect? Why?

I feel in our profession mentoring and inspiring is very important. Your life, work and values should inspire your followers. My favorite historical architect, Daniel Burnham’s life story is inspiring, his buildings are beautiful and he has written very inspiring quotes. I have used his quote as a motto for my business.

“Make no little plans; they have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone be a living thing, asserting itself with ever-growing insistency…”

My favorite current architects are my colleagues.

Do you have a coach or mentor?

I have a Business Coach but unfortunately, I do not currently have a mentor. I have been blessed with many mentors throughout my life and career and I have mentored many.

Mentoring relationships are not permanent. They end or change as we grow. I have desired to find a mentor for a couple of years but I have not been able to create the relationship.

The architect that I share an office with is probably the closest person to a mentor that I currently have. He is a senior on the architecture profession and he offers advice and gives advice when I ask. I have a great deal of respect for him.

What is your favorite historic and modern (contemporary) project? Why?

My favorite historic project is the Colosseum. The Colosseum is a grand structure located in Rome, Italy. It is beautiful and strong, representing the games that were performed for spectators. Amazingly, it has stood robust and tall for almost 2000 years.

My favorite modern building has changed a many ties over the last 20 years, as innovation, design and the environment surrounding me changes. Most recently, the Cira Center, in Philadelphia, has been a favorite. I love it because it stands a jewel above the surrounding buildings and it represented the expansion of our downtown to the other side of the Schuylkill River. An added bonus is that the building is green, LEED Certified.

Where do you see the profession going over the next few decades?

For a while, it seemed as if there was a decline in the profession but I have noticed a recent resurgence. I do believe there needs to be some liberation in the process involved in becoming an architect and function within the profession. I see the profession opening up to multiple careers, interchanging with architecture.

What type of technology do you see in the design and construction industries?

Virtual 3d Modeling is a form of technology that I have seen most recently. Virtual reality in design will help us communicate designs to clients who have difficulty understanding plans. In addition, advances in project management software helps to streamline the planning and construction processes.

Who / what has been your greatest influence in design?

The Green Movement has been my greatest influence in design. I became serious about environmental issues while in college and there I decided that it would have a big impact on my work. I worked for an environmental organization for a couple of years while in college and I learned so much. I added a few environment-centered courses while in college and

my senior internship included researching Brownfield’s Redevelopment. When I first entered the design world, eco-friendly design was not a large part of what we did. I was a bit discouraged at first but was reenergized in the early 2000’s when the green movement really started taking shape.

Which building or project type would you like to work on that you haven’t been part of yet?

A LEED project. My current burning desire is to participate on a LEED project.

How do you hope to inspire / mentor the next generation of Architects?

I will to continue mentoring our young people by explaining to them as many aspects of our work as I can, to help the understand all that is included and let them see that this profession has so much to offer, depending on what direction you wish to go. I will let them see that when you fall in love with your work, it can be very fulfilling. I hope to let them see that you can make a difference in your community and also the world while working in this field but you MUST find your way.

What advice would you give aspiring architects (K-12)? College students? Graduates?

Fall in love love with architecture and the profession if you want to succeed and endure the work. You will have to put your time in while working but be sure to learn more than what is expected.

What does Architecture mean to you?

Architecture is art in the form of function and use. We create structures that affect people physically and emotionally. We discover solutions to problems both spatially and creatively. I learned at a young age that I liked seeing how things come together. In architecture, part of your work is to develop the way a building comes together. At times we have to take a building apart to bring the desired project together.

What is your design process?

I follow a basic process:

  • Determining the client’s Gain an understanding of their situation (financial, time constraints and any limitations)
  • Preliminary Research – Code, Zoning, Needs of Use, Property,
  • Pre-Design – Discuss research findings, create
  • Design Development – Develop the concept into a more workable Additional research.
  • Coordinate with project team.
  • Complete

If you could not be an Architect, what would you be?

If I could not work in this great profession, I would be a writer. I guess I already am a writer. I have always excelled at writing. Writing is my second love, next to architecture. I have published 2 books, written for magazines and published several blogs. I absolutely love to write.

What is your dream project?

I have a strange desire to design a high-end Starbucks, similar to the project in progress in Chicago.

What advice do you have for a future Executive leader?

Take time to let things develop. Relish in the importance of being guided by others, mentors who can help you and your interests. You must share in your success, look to give to your fellow business colleagues. Develop a relationship with fellow business owners and remember that collaboration produces multiple wins. Work with partnerships, strategically develop partners with whom you can develop lasting business relationships.

What are three key challenges you face as a leader in business today and one trend you see in your industry?

Maintaining Momentum is a challenge that requires constant thought and planning. Moving to the next level while continuing a current pace is very important for success.

Keeping the needs of our community in focus while maintaining momentum is important and also challenging.

One trend I have seen in my industry, especially locally is the explosion of development within the inner city. It is similar to the Mc-Mansion boom we saw years ago.

What one thing must an executive leader be able to do to be successful in the next 3 years?

Remain relevant to society, business and your community. Offer a unique service that keeps the client as a focus.

What are some executive insights you have gained since you have been sitting in the executive leadership seat – or what is one surprise you have encountered as the world of business continues to morph as we speak?

I have learned that business is difficult and you have to extract emotion from the process or it will wear you out. I work in a creative profession but often the bottom line drives my work. I’ve read about and followed the lives of innovative leaders in business to inspire me, geniuses such as Steve Jobs. Although they are one-in-a million I you can be one, I can make a difference. I strive to learn as much as you can from these leaders, both good and bad and use their tools in my work.

Shark Tank may be entertaining but you can learn a lot watching that show. Learn where you can. Never stop educating yourself. Follow the rules.

A surprise I have encountered is the number of opportunities that are available for current and future business owners.

Final Thoughts on How to Be Successful?

Read as much as you can. Keep learning. Be honest, thankful and give back as much as possible. Follow the rules. To me, true success, being able to use the resources that you’ve been blessed with to bless someone else. Whether it is with your money, labor, knowledge, time, mentoring, etc.

For more exclusive ILMA interviews click here.

We would love to hear from you on what you think about this post. We sincerely appreciate all your comments – and – if you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

Sincerely,
FRANK CUNHA III
I Love My Architect – Facebook

Christmas Gift Ideas from ILMA


Our Exclusive ILMA Interview with Jenny Roets @Arch_Girl

Jenny Roets is one of my oldest Twitter Architecture friends – She is extremely passionate about Architecture.  She recently passed the ARE’s and is helping others get motivated to pass.  We were delighted she agreed to answer a few questions:

When and why did you decide to become an Architect?

I was going through a list of majors my junior year in high school. I stopped at Architecture because it just made sense: I really enjoyed my Geometry & Art classes.

What were some of the challenges of achieving your dream?

I have had a lot of challenges. Life got in the way for me while I was in college and again in graduate school. Finding the right fit in employment has also been a challenge, as was the recession where I had to find unrelated employment to survive.

Blueprints

How do you balance design with your family life?

Simple, I don’t have a family yet.

How does your family support what you do?

My parents and brother have been very encouraging throughout the entire process of school, finding work, taking exams. They are happy to be celebrating this accomplishment with me.

What matters most to you in design?

Sustainability. The building should reflect it’s climate, orientation, location, and purpose. When materials fail, design shouldn’t.

Where do you see the profession going over the next few decades?

I think the profession will connect more with engineers / other consultants and contractors to provide a more comprehensive approach. I also feel there will be a shift back towards design with the environment in mind as sustainable design practice becomes more valued by the public.

House Plan

How do you hope to inspire / mentor the next generation of Architects?

I’m already trying to do this! I encourage Architectural Interns that I know in the real world and in social media as much as I can (especially women).

What does Architecture mean to you?

Architecture both responds to and creates environment.

If you could not be an Architect, what would you be?

I have given this a lot of thought, especially since I chose Architecture after the age when everyone asks “what do you want to be when you grow up?” I never came up with anything I felt I would be happy doing, but it would likely be related to math, something like Accounting.

What is your dream project?

I would like to create a building to benefit my hometown of Merrill, WI. I don’t have a type in mind, but I have always wanted to design something great there.

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We would love to hear from you on what you think about this post. We sincerely appreciate all your comments.

If you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

Have a great weekend!

Sincerely,
Frank Cunha III
I Love My Architect – Facebook

FC3 ARCHITECTURE+DESIGN, LLC
P.O. Box 335, Hamburg, NJ 07419
e-mail: fcunha@fc3arch.com
mobile: 201.681.3551
direct: 973.970.3551
fax: 973.718.4641
web: http://fc3arch.com
Licensed in CT, DC, DE, FL, MD, NJ, NY, PA, VA.


Exclusive ILMA Interview with Aspiring Architect, Ian Siegel

About Ian Siegel

Ian Siegel, a recent graduate of NJIT’s College of Architecture and Design, is featured in an interview on the Student Showcase section of the website for Autodesk, an American multinational corporation that focuses on design software for use in the architecture, engineering, construction, manufacturing, media and entertainment industries.  Learn more about Ian by clicking here.

Ian Pic

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We would love to hear from you on what you think about this post. We sincerely appreciate all your comments.

If you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

Sincerely,
Frank Cunha III
I Love My Architect – Facebook

FC3 ARCHITECTURE+DESIGN, LLC
P.O. Box 335, Hamburg, NJ 07419
e-mail: fcunha@fc3arch.com
mobile: 201.681.3551
direct: 973.970.3551
fax: 973.718.4641
web: http://fc3arch.com
Licensed in CT, DE, FL, NJ, NY, PA.


“From Now To How: Social, Virtual and Cross Generational Leadership” by Exec Coach & Trainer @JustCoachIt

by Guest Blogger, Irene Becker
First woman CEO of a steel company in Canada, Irene Becker has a track record of trailblazing accomplishments in business and in the community at large. Irene is an inspiring executive coach, speaker and writer whose R-E-A-C-H methodology and 3Q focus has helped clients achieve breakthrough results in their careers, communication, leadership and lives. Passionate about the integrity of her work, Irene is dedicated to helping change-makers LEAD forward at the speed of change.

Leadership Balance

You can criticize, condemn and complain or imagine, inspire and innovate. Your choice will determine your destiny. – Deepak Chopra

The need to go from NOW to HOW is critical. Leadership starts with our ability to imagine, inspire, innovate and communicate forward.

Hope lies in not simply playing to strengths, but to seizing every challenge, change, stressor and failure as an opportunity to grow, evolve and expand the power of our minds, the strength of our brains and the capacity of our hearts.

Courage lies in our ability develop a whole new mind set, skill set and heart set that optimizes the unbridled passion, purpose and potential of humans to do better, rather than simply living or working faster than ever before.

Strength lies in finding a common language, a common message that touches the heads, hearts and mind of many. A message that transcends social, ethnic, virtual and cross generational lines because it speaks to the purpose that unites us all.

Leadership starts with our ability to imagine, inspire, innovate and communicate forward.

Leaders must be purpose driven because purpose equals profit on a multiplicity of levels. If your employees, your team, your constituents do not feel that the work they do, the contribution they make, is purposeful they will never optimize or maximize their potential.

If they do not feel that they are an integral part of a bigger picture, a larger goal or a greater team, the engagement, loyalty, transparency of communication and collaboration optimization of engagement and potential will not be achieved.

Similarly, if they do not have access to resources that help them learn new ways of thinking doing and communicating that enable their greatest potential in the face of change, challenges, complexity and opportunities they cannot lead forward.

Leaders must embrace their ability to go from NOW to HOW by not simply playing to strengths but also to using change, challenges, stressors, even failures to optimize all 3Q’s: IQ (intelligence-focus-ability to learn and re-learn faster and better); EQ (emotional intelligence; self awareness, self management, relationship management, social management, communication); and SQ (values, purpose, integrity).

3Q Leadership strengths are not for the faint of heart. They are instead for those who want to negotiate dark corners, build new bridges among diverse groups and develop communities of purpose and practice that survive and thrive by using strengths, changes and challenges to communicate and lead forward.

Leaders must be excellent listeners, learners and communicators who build bridges across diverse groups, internal and external constituencies. They must build and empower Communities of Purpose where shared objectives, values, purpose and language empowers, engages and sustains actual, social/digital/virtual communication and collaboration.

They must have the courage to negotiate dark unknown corners with courage, hope, faith, integrity and humanity knowing that the differences that separate us are inconsequential in relation to the common human bond and purpose that unites us.

They must have the communication skills to find the message, the sound bite that opens the ears, heads, hearts and minds of all, irrespective of race, creed, gender or generational age. They must be leaders who learn, re-learn and fail forward faster and better than ever before by developing real and virtual/social communities of purpose.

Leaders must be excellent listeners, learners and communicators who build bridges across diverse groups, internal and external constituencies.

The need to go from NOW to HOW is critical. Leadership starts with our ability to imagine, inspire, innovate and communicate forward. It means embracing our ability to learn, re-learn, imagine, inspire and innovate by championing the mental, emotional agility and consistency of united purpose and integrity that can help us use what is to create what can be in ourselves, our people, our organizations…our world.

We would love to hear from you on what you think about this post. We sincerely appreciate all your comments.

If you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!

Sincerely,
I.LM.A. Team
I Love My Architect – Facebook

FC3 ARCHITECTURE+DESIGN, LLC
P.O. Box 335, Hamburg, NJ 07419
e-mail: fcunha@fc3arch.com
mobile: 201.681.3551
direct: 973.970.3551
fax: 973.718.4641
web: http://fc3arch.com
Licensed in NJ, NY, PA, DE, CT.