Immersive Experience in ArchitecturePosted: July 8, 2018
Potential uses for VR and AR in architectural design are not science fiction fantasy.
New VR devices allow designers and clients inside conceptual designs. We simply load a VR device with a three-dimensional rendering of a space, and let the user experience it virtually. These VR experiences are far more effective than two-dimensional renderings at expressing the look and feel of a design. VR allows our clients to make better-educated assessments of the total sensory experience and the small details of our design. VR is helping us bridge the divide between our ideas and our clients’ perception of them, letting us effectively simulate our designs before a single nail is driven, part is molded or footing is poured. Our existing modeling programs let us render views in VR devices that are single point-of-view. The user gets to look around from that point and immerse themselves in 360-degree views. Needless to say, the ability to experience spaces before they’re paid for and built increases clients’ peace of mind about their investments.
While conversational interfaces are changing how people control the digital world,
virtual, augmented and mixed reality are changing the way that people perceive and
interact with the digital world. The virtual reality (VR) and augmented reality (AR) market is currently adolescent and fragmented. Interest is high, resulting in many novelty VR applications that deliver little real business value outside of advanced entertainment, such as video games and 360-degree spherical videos. To drive real tangible business benefit, enterprises must examine specific real-life scenarios where VR and AR can be applied to make employees more productive and enhance the design, training and visualization processes. (Source: https://www.gartner.com)
Mixed reality, a type of immersion that merges and extends the technical functionality of
both AR and VR, is emerging as the immersive experience of choice providing a
compelling technology that optimizes its interface to better match how people view and
interact with their world. Mixed reality exists along a spectrum and includes head-
mounted displays (HMDs) for augmented or virtual reality as well as smartphone and
tablet-based AR and use of environmental sensors. Mixed reality represents the span of
how people perceive and interact with the digital world. (Source: https://www.gartner.com)
VR has already excelled in one area of the travel industry, in what’s been termed as ‘try
before you fly’ experiences – giving prospective tourists a chance to see their potential
destinations before booking their trip. Virgin Holidays have created Virgin Holidays
Virtual Holidays using VR and have seen a rise in sales to one of their key destinations.
In terms of creating these experiences from a design perspective, technology is both a
help and a hindrance. It’s allowing designers to get to know their audiences better, but
it’s also making it easier for businesses to lose track of the users who will eventually
own or experience the product. (Source: https://www.virgin.com/entrepreneur/how-internet-things-will-change-our-spaces)
“Visualization matters. It’s really, really critical that people understand what they’re looking at and can contribute meaningfully to the dialogue. You want experts and non-experts to be able to derive actionable insight from what they’re seeing.”
–Matthew Krissel, Partner at KieranTimberlake
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