Internet of SpacesPosted: July 3, 2018
The connectivity concept resonates way beyond the mobile device and the digital screen; it transcends all kind of environments: body, home, city, industry and the environment. If we chose, the connectivity phenomenon could take us to a far more interesting place: connected spaces.
Consider everything that can be connected in a space: it’s far more than connecting wearable devices and phones to a few gadgets or screens. It is about a fundamental change in the information flow direction. Most of us have some kind of device, most of them with some level of connectivity capability. Environments can detect our devices and react to them on many different levels. The more connected spaces are, the more information is available, and so devices can react better, faster and more accurately.
The beauty about this fundamentally different way of thinking about connectivity, is that it makes our environments, our urban spaces, work harder for us. It can power completely new ways to interact with our environment; interactions that go beyond the screen, wearables and simple connected “things”.
Connected spaces can truly change the way we interact with our world. As the intersection between the digital and the physical continues to blur, our environments could really start to create more accurate, engaging and useful experiences. Buildings detecting our presence, querying our phones for details we want to publicly share, tapping into public services and welcoming us with the right information. Stores could completely change the way they serve their customers. Restaurants could provide the correct menus to people according to their diet preferences or known allergies.
Here is where the power of information and data will make a real difference. Adaptive environments will be able to retrieve and use contextual, relevant, timely and accurate information to interact with us. Spaces will adapt to people, from groups to individuals, contextually and appropriately. The experience a brand can provide to their consumers from this angle exceeds anything that we currently have through the digital screen and the mobile device. A good example of this approach is 2014 Coachella Music Festival, where Spotify partnered with organizers to create connected space experience with the #WeWereThere campaign.
Connected spaces will rely on a myriad of connectivity protocols, platforms and technologies. Native applications, web experiences, lighting, sound, environment, architecture – all will be a part of the connected experience. As a result, agencies and brands will need to diversify and work with interdisciplinary teams across different environments, platforms and technologies.
Sources & References:
We would love to hear from you on what you think about this post. We sincerely appreciate all your comments – and – if you like this post please share it with friends. And feel free to contact us if you would like to discuss ideas for your next project!