[Repost] Social Media: Making it Work
Posted: June 18, 2011 Filed under: Architecture, Isms, Social Media | Tags: AIA, AIA Architects, AIA National, AIANJ, Architecture, Cute, Education, Family, JustArch, media, Repost, Social, Social Media 4 CommentsSocial Media: Making it Work
By Jane Frederick, AIA, LEED AP
Photo by Frank Cunha III
Everyone has heard about Social Media but some might wonder if it is right for their firm. Traditional marketing methods include attending weekly Rotary or Chamber of Commerce meetings, sponsoring non-profit or trade show events, and entering award competitions for that third party validation. Social Media marketing does not take the place of your traditional marketing methods—you still need to get out of your office and meet people—but Social Media expands your reach. Social media builds communities of people with shared interests, with a focus on networking and conversation. Before you start you need to identify precise, measurable objectives to obtain your goal. Identifying your objectives for social media is critical. If you are just on Facebook and Twitter because everyone else is, you might have some interesting conversations while you waste a lot of time.
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Good Post. Love the photo. Social media is lowering the entry costs into new markets for many small and medium sized shops out there.
Thanks Tim! Appreciate you taking time to provide positive feedback. Much love, -Frank
THANK YOU FOR TEACHING ME (BY EXAMPLE) THE IMPORTANCE OF SOCIAL MEDIA…. I AM RIGHT BEHIND YOU BUT KNOW I MAY NEVER CATCH UP
That’s what we are here for — To help humankind! Thanks again for all your support Billy!