[Repost] Social Media: Making it Work

Social Media: Making it Work
By Jane Frederick, AIA, LEED AP

Photo by Frank Cunha III

Everyone has heard about Social Media but some might wonder if it is right for their firm. Traditional marketing methods include attending weekly Rotary or Chamber of Commerce meetings, sponsoring non-profit or trade show events, and entering award competitions for that third party validation. Social Media marketing does not take the place of your traditional marketing methods—you still need to get out of your office and meet people—but Social Media expands your reach. Social media builds communities of people with shared interests, with a focus on networking and conversation. Before you start you need to identify precise, measurable objectives to obtain your goal. Identifying your objectives for social media is critical. If you are just on Facebook and Twitter because everyone else is, you might have some interesting conversations while you waste a lot of time.

Read the rest of the article Social Media: Making it Work

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4 Comments on “[Repost] Social Media: Making it Work”

  1. Tim Rueb says:

    Good Post. Love the photo. Social media is lowering the entry costs into new markets for many small and medium sized shops out there.

  2. THANK YOU FOR TEACHING ME (BY EXAMPLE) THE IMPORTANCE OF SOCIAL MEDIA…. I AM RIGHT BEHIND YOU BUT KNOW I MAY NEVER CATCH UP

  3. fc3arch says:

    That’s what we are here for — To help humankind! Thanks again for all your support Billy!


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